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SEO & SEM Solutions
SEM, which is the abbreviation for Search Engine Marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERP’s). SEM is most important for businesses that use their websites to generate sales leads or who sell goods and services online. SEM services deliver a qualified traffic to your website and also increases the rate at which your traffic is converted into customers.
SEO, which is the abbreviation for Search Engine Optimization, is a process of increasing the amount of visitors to a website by ranking high in the search results of a search engines. The greater chance of a site being visited by a user depends on the higher website ranking in the results of a search engine. This also means that each page should be designed in such a way that the site’s content should be thoroughly mapped and indexed to keywords.
Search Engine optimization
Search Engine Optimization is the process that helps to improve the quality of traffic to a website from search engines. This can be done through natural search results. Different kinds of search can be targeted through SEO, which includes image search, local search and the industry specific vertical search engines.
SEO considers how search engines work and what people search for, according to the Internet marketing strategy. Canny Infotech offers search engine optimisation as a stand alone service or as a part of a broader marketing campaign.
It is the medium, which helps to promote your website in order
to attain high search engine rankings. There are different tools and techniques that help to promote your website through our search engine optimization strategies.
Search Engine Marketing
SEM or Search Engine Marketing includes search engine optimization, web marketing and online media buying. Basically, it includes any form of advertising that is designed for maximum search engine visibility. SEM allows you to bid on keywords based on your business, product or website. Search Engine Marketing (SEM) is generally a term referred to generate visibility in search engines in order to increase revenue.
Search Engine Marketing (SEM) is not only cost effective when compared to both online and offline channels but its also the fastest growing and popular channels available.There are lots of benefits of SEM, but the main advantage of SEM is it helps your business to increase quality traffic to your site and increase the conversion rate of visitors to buyers.